In 2015, I collaborated with Nordisk Naturel, a Scandinavian flour brand rooted in Nordic values of purity, simplicity, and quality. The project encompassed creating a cohesive visual identity, designing packaging labels, and producing print materials to support brand communication.

Key contributions:

• Developed a minimalist logo and visual style that evoke Nordic nature with soft, earthy tones and clean typography to reflect simplicity and authenticity.

• Designed distinctive, consistent packaging labels that convey transparency and care in every product, ensuring strong shelf presence and brand recognition.

• Produced supporting print materials (e.g. posters, flyers, recipe cards) aligning with the identity and enhancing brand storytelling.

The design system emphasizes clarity, trust, and a modern Scandinavian aesthetic, resonating with consumers drawn to wholesome, artisanal products.